Jan 28, 2020
As I look for a comfortable viewing space within the crowd here to see YACHT’s performance at Rough Trade, I am surprised how packed the venue is. Since I discovered YACHT (“Young Americans Challenging High Technology”) in my early teens, the band’s renown has exploded. YACHT has gone from a little-known alternative favorite to a fairly known Grammy-nominated kombucha-drinking-crowd-drawing phenomenon.
When I saw the band in January of 2018 in Manhattan on their “Strawberry Moon” tour, the small venue they performed in was maybe halfway full – I was never more than an arm’s length away from frontwoman Claire L. Evans, and she was able to leave the stage and dance through the crowd. Now, YACHT’s audience nearly fills Rough Trade, which has a capacity of 250. I can barely scope out a space by the bar.